Driving A Total Revenue Management Approach: Julie Grieve, Founder and CEO of Criton

julie grieve small.jpgIn the latest episode of the RevCast Podcast we caught up with Julie Grieve, founder and CEO of Criton – an award-winning technology provider based in Edinburgh.

In advance of Opportunity2020, Julie discusses driving a total revenue management approach with the help of technology, what the main challenges are, how to implement this approach and what cultural shift needs to happen for a business to adopt this technology. Julie emphasises the importance of providing a service that exceeds guest expectations and makes staff’s lives easier.

Hear what Julie has to say, here.  Happy New Year All!


We are delighted to welcome Julie and Criton as Gold Sponsors of Opportunity2020, ‘Man Vs Machine – Where Next for Revenue Management?’ on 11th February at the Emirates Stadium, London. Register now to hear more from Julie and be part of industry shaping debate that will influence your revenue management strategy for 2020. See the full agenda at www.opportunity2020.co.uk.


On Key

Related Posts

Image of Greg Land speaking at GRF London

Building Resilience Through Innovation

Greg Land draws on his 30+ year career in the travel and technology space, to focus on the importance of innovation in building a resilient and efficient operational framework.

Miliennial and Gen Z Travel Trends

Beyond Bed and Breakfast

For Millennials and Gen Z travellers, connection and authenicity is key, and is reflected in the growing demand for experiential travel. What strategies can your hotel employ to captivate and appeal to consumers who prioritize experiences over tangible goods?

Pricing Strategies

How understanding consumer behaviour can shape pricing strategies

Greatly unexplored but hugely powerful is the role of consumer psychology in buying decisions. In our series, The Psychology of Pricing, we dig deeper to uncover how as revenue managers, an understanding of these subconscious ‘triggers to purchase’ can play a crucial role in our revenue strategies.

Automated Digital payments

Buy Now Pay Later in Hospitality

We look at the uptake of BNPL in Europe and ask why its not frequently being used by hotel companies, with many citing risk of non payment, not meeting the payment needs of the industry or simply being too complicated. We encourage those using it to get in touch and let us know how its working!