Personalisation is not a luxury; it’s the bread and butter of today’s successful business
These were the words of Guy Barnes, Head of Sales, Europe, Sabre Hospitality, speaking and sponsor of Global Revenue Forum 2024 to deliver an enlightening
These were the words of Guy Barnes, Head of Sales, Europe, Sabre Hospitality, speaking and sponsor of Global Revenue Forum 2024 to deliver an enlightening
Greg Land draws on his 30+ year career in the travel and technology space, to focus on the importance of innovation in building a resilient and efficient operational framework.
For Millennials and Gen Z travellers, connection and authenicity is key, and is reflected in the growing demand for experiential travel. What strategies can your hotel employ to captivate and appeal to consumers who prioritize experiences over tangible goods?
Greatly unexplored but hugely powerful is the role of consumer psychology in buying decisions. In our series, The Psychology of Pricing, we dig deeper to uncover how as revenue managers, an understanding of these subconscious ‘triggers to purchase’ can play a crucial role in our revenue strategies.
We look at the uptake of BNPL in Europe and ask why its not frequently being used by hotel companies, with many citing risk of non payment, not meeting the payment needs of the industry or simply being too complicated. We encourage those using it to get in touch and let us know how its working!
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