Greatly unexplored but hugely powerful is the role of consumer psychology in buying decisions. In our series, The Psychology of Pricing, we dig deeper to uncover how as revenue managers, an understanding of these subconscious ‘triggers to purchase’ can play a crucial role in our revenue strategies.
We look at the uptake of BNPL in Europe and ask why its not frequently being used by hotel companies, with many citing risk of non payment, not meeting the payment needs of the industry or simply being too complicated. We encourage those using it to get in touch and let us know how its working!
Why behavioural Science Matters Revenue Management At the Global Revenue Forum earlier this year in London, we put the customer firmly centre stage as we
When the stable becomes unstable Over the last decade or so the relatively stable economic environment particularly across Europe has meant revenue management strategies could
Catalyst for Conversion: the role of revenue management across the customer journey Very excited to introduce the theme for this year’s conference, “Catalyst for Conversion”,
We are delighted to announce the launch of the Global Revenue Forum, and the continued partnership with IDeaS who take headline sponsorship of the conference
The hotel industry’s approach to exploring less traditional pricing strategies has been, at best, cautious. With subscription based pricing integral to consumers relationships with such
While the pandemic has left many aspects of our hotel operations open to uncertainty, one thing is pretty much guaranteed. The importance of revenue management