Revenue Management Resources

Practical hotel revenue management resources for independent hoteliers, revenue managers and commercial teams who want to make stronger, more profitable decisions. Explore expert guidance on revenue strategy, pricing and forecasting, distribution and direct bookings, technology and AI, team development and commercial leadership.

Whether you are looking for practical ideas you can apply today or a deeper view of the issues shaping hospitality, this collection brings together two decades of Revenue by Design insight. Start with our advice for independent hotels, explore revenue management training to build capability within your team, or browse the latest articles using the filters below.

Evolving landscapes require evolving strategies

The common theme of this week’s industry highlights is change. Change in digital technology, changes in booking behaviours, changes in the competitive landscape for hotels. But with change comes opportunity- read more below ! Digital Revolution within Hotels : The challenges and opportunities The hospitality business, like many other industries, is

How to explain a revenue management strategy that only you know makes sense – and what the ‘Book Direct’ battle really means for European hotels.

This week, our favourite industry articles provide tips on revenue management for independent hotels, ideas to simplify the marketing of your hotel, and how to explain a revenue strategy that you know makes sense, but seems unintuitive to your wider team.  Also, what the Book Direct conflict really means for

Is the traditional revenue manager role outdated, why hoteliers should be selling room features and a record Q1 for London !

Great news for Quarter 1 for London with record RevPAR, helped by a weak pound and late Easter. Also, in this week’s round up, the ongoing evolution of the revenue managers role, some news from TripAdvisor and how focusing on selling room features could satisfy guest demand’s for increased personalisation. Is the

Capitalise on the growing awareness of ‘book direct’, strategies to reduce OTA cancellation rates and why you should be looking at more than price, to drive bookings

This week, we have seen some insightful articles providing guidance to hotels as to strategies to combat the growth of OTA’s and other disruptive factors in the industry.  A round up of some of the best, are below. How independents can benefit from the large brands ‘Book Direct’ marketing campaigns Pay attention

The importance of TrevPAR, rise of Metasearch….and are you benefiting from the ‘Game of Thrones’ effect ?

Welcome to the weekly round up of key articles making the news this week that may give your revenue the uplift its looking for as we go into the summer months. And we kick off with some great news for UK Tourism…. Great news for Destination UK ! Barclays Tourism Report

Optimising your online presence, the future of disruption and why independent hotels should relish their autonomy.

With the Easter break behind us, here is a round up of some of the key news in the world of revenue management, distribution and digital marketing this week. Unlock the power of the independent hotel Independent hotels – don’t despair ! While you may not be privy to the substantial marketing

Small changes hotels can make to boost marketing and drive profits

Recent industry conferences in Hong Kong and Berlin, have provided interesting debates as senior colleagues discuss many of the issues pertinent to hotels today. Read more below. Eight trends hoteliers need to embrace The WIT Hospitality Conference in Hong Kong last week saw much discussion around the key issues facing hoteliers today.

PPC, revenue management systems and the rising importance of paid social media advertising

A round up of some of the key revenue management, distribution and digital news that have been making headlines. Independent hotels are focusing more and more on cloud based systems 96% of hotel software buyers are now looking for a cloud-based system because it means lower investment costs and more flexibility, especially for

To outsource, or not to outsource

Revenue management is at the heart of a hotel’s commercial success and a key driver in optimising operating profit . As a General Manager responsible for the P&L, the thought of outsourcing this integral function may seem unthinkable. But the days of simply flexing rates to reflect changes in occupancy

Personalisation, good news from Expedia, and a fresh perspective on Airbnb

A round up of some of the key news impacting revenue, distribution and digital hotel professionals this week. Data Mining is the key to personalisation for hotels Data mining within the hotel industry is hampered by  property management systems (PMS) that don’t connect with the legacy central reservation systems (CRS).“The

The disruptor challenging the grip of the OTA’s

Amid all this talk of disruption, there is one player in the market who is challenging the strength of the OTA’s. Bidroom.com offers hotels the opportunity to gain lower commissions reservations by connecting the guest directly with the hotel. Bidroom.com contact the hotel on the guests’ behalf with details of their stay and ask

Three ways a solid mobile strategy can improve guest satisfaction and boost TRevPAR

Do you know how you can use mobile technology to create deeper, more meaningful connections with your guests? Are you aware of true value of an engaged guest? And how they can positively impact not only your profitability but also your guest satisfaction levels? The importance of a mobile optimised

Bridging the gap between revenue management and marketing

www.opportunity2017.co.uk Bridging the gap between revenue management and marketing Do you struggle with synching up your business when it comes to matching rate code to guest? Still responding to the wealth of customer data available in your digital world with a Dinner Bed and Breakfast package? Still using year over

Do you understand the importance of personalisation for your guest ?

Personalisation is nothing new. But while our counterparts, most notably in the field of retail, have actively and effectively embraced the concept for years, hotels have traditionally been remarkably slow adopters in this area – which may seem bizarre given the very nature of the hotel industry and given the

What hotels can learn from the growth of the sharing economy

The rise of the peer to peer economy has come at a rate of growth that few could have predicted. PwC research shows a 54% increase in Airbnb listings in London in July 2016 compared to the same day in 2015. And this growth is here to stay. It is

Key revenue management practices that cannot be ignored in 2017

For many reasons, 2016 brought with it some anticipated, and some less so, developments that required revenue managers to review their revenue management strategy. Brexit, the rise of the sharing economy, and the growth of mobile technology were just some of the factors that impacted pricing decisions to a lesser

General Managers – how to drive a winning revenue management strategy

As a General Manager your role is at the forefront of the revenue management strategy. This means being the architect of the revenue management culture, driving the revenue team, and ensuring that all departments are aware of the hotel revenue targets. Much of the day-to-day focus of a revenue manager

Excel – your main talent or a bit awks?

One of our most popular workshops is our Excel day, which looks at the key uses of Excel for reporting in revenue management. When it comes to the weekly revenue management meeting you can almost guarantee that the GM asks the question that you don’t quite have the answer to.

Increasing profitability in the restaurant

A one-day workshop on revenue management in restaurant space on June 23rd, featuring the key performance indicators that drive food and beverage (F&B) revenue management including average check value, revenue per operative labour hour (RevPOLH) and revenue per available seat hour (RevPASH). The workshop provides practical examples of implementing F&B

HAMA study on acquisition costs outpacing revenue growth

With the focus today on Net RevPAR and managing cost of OTA distribution this study on costs of customer acquisition and revenue growth in the industry really focuses in on the issues facing hotels. Its not just commission costs that we need to deal with but we also need to

Meeting and Event Space Revenue optimisation workshop – March 27th

A one-day workshop on March 27th applying the principles of Revenue Management to meetings and events space, designed to align the sales and revenue management functions. We introduce the key performance indicators that drive function space revenue management including Revenue per Delegate, Revenue per Occupied Space, and Revenue per Available space. The