Practical hotel revenue management resources for independent hoteliers, revenue managers and commercial teams who want to make stronger, more profitable decisions. Explore expert guidance on revenue strategy, pricing and forecasting, distribution and direct bookings, technology and AI, team development and commercial leadership.
Whether you are looking for practical ideas you can apply today or a deeper view of the issues shaping hospitality, this collection brings together two decades of Revenue by Design insight. Start with our advice for independent hotels, explore revenue management training to build capability within your team, or browse the latest articles using the filters below.
A recent study by the Hotel Asset Management Association (HAMA) has shown that in the US the rate of growth of customer acquisition costs is outpacing the revenue growth 1.5 to 2 times. Depending on whose study you read the number of web visits that guests use prior to making
Demand forecasting is one of the cornerstones of revenue management business practice. The ability to manage anticipated demand gives visibility on the potential future performance of an operation, demonstrates times of possible under or over-performance and can be used by the sales and marketing teams to strategically focus on those
So you’ve done single property revenue management – you did it well. You made the leap to two properties; handled that well too. Then moved to group level, to get a measure of the depth of analytics involved, the reporting systems, and the commercial application of revenue management across a
We have a series of five distribution and digital workshops that are running throughout this year with the next workshop scheduled for June 4th. Each session is designed to cover the distribution landscape and the increasing need to understand how distribution and digital marketing fit together. Social Media, Local search and
We have a series of five distribution and digital workshops that are running throughout this year with the next workshop scheduled for June 4th. Each session is designed to cover the distribution landscape and the increasing need to understand how distribution and digital marketing fit together. Social Media, Local search and
Social Media, Local search and Mobile Distribution – June 4th, November 12th This one-day workshop covers an introduction to the principal social media local search and mobile platforms being used within the hotel industry. We explore the use of search and how local and Metasearch is impacting buying decisions. The
This is a guest post by Heiko Siebert, managing director of HSTC and an expert in hotel distribution.. What if… you woke up tomorrow and rate parity as we knew it for years was gone? The topic is still very hot – although has not had as much PR coverage as
In 2013 there was a significant level of buzz around the need to plan for a new type of revenue manager. You didn’t have to look too far to find comments on the convergence of the marketing and revenue disciplines – an entire conference was dedicated to it by HSMAI Europe in
What to look out for in 2014….. MetaSearch Search and in particular MetaSearch will play a key role in 2014 with advances in search marketing and placement opportunities. MetaSearch sites provide consumers with a consolidated view of multiple travel sites. They refer consumers to travel sites and are remunerated on
As preparations ramp up for for ‘Leadership from Chaos’, the year’s largest gathering of revenue managers, commercial leaders, general managers, and sales and marketing specialists, we took time out from the busy diaries of the three organisers to hear first hand what we can expect from this very unique event. Ally Northfield,
We’ve been busy behind the scenes developing a new web site which we hope will help those of you who struggled previously to find the information you wanted and book the courses you wanted. Take a look at the new look here…. Upcoming Courses This November we are running the following
We are running two workshops in October on the 24th and 25th, both can be credited towards the HSMAI Europe Certified Revenue Manager qualification: Improving booking engine conversion – October 24th in association with Avvio, this one day workshop is designed to walk through the key steps to take to optimise conversions
For those that are interested in getting a bit more information on the HSMAI Europe Certified Revenue Manager qualification (CRM) this presentation gives some background on HSMAI Europe, the structure of the qualification, detail on the Revenue Management Advisory Board who are responsible for driving the direction of the CRM
HSMAI Europe and HSMA Germany are holding a revenue management and digital marketing conference in Berlin – titled “Two Worlds Collide” the conference explores the the converging disciplines of Revenue Management and Digital Marketing and the issues this raises in leadership, management skills, new performance benchmarks, and how to optimise profitability across the disciplines. There’s
Whilst the transient segment has lead the hotel market recovery to date, reports from both TravelClick and STR indicate some potential for stronger demand in the groups segment in 2014. Projections on growth size may well be hesitant, but they do highlight an opportunity to plan ahead and re-evaluate group
Here’s a summary of the status so far and the commitments offered by the three companies involved in the investigation that they will make in a bid to satisfy the OFT’s concern over restrictive pricing practices in the hotel space. September 2010 OFT launch formal investigation into suspected breaches of competition
This is a guest post from Ashley Verill CRM Market Analyst at Software Advice: Hotel operators love online travel agencies (OTAs) for booking rooms that would have remained unoccupied, but at the same, they despise them for taking customers who might have paid full price. Travel websites charge hotels hefty fees for
A huge thanks to the General Manager, Matthew Long and the team at Luton Hoo for a wonderful evening and delightful hospitality as part of the Pride of Britain Hotels conference last week. This is the presentation given to the delegates which focused on creating a greater focus on all
We’re running another session of the popular one day workshop Integrating Social media into a revenue strategy on June 14th in London. This course seems to get re-written every time we run in, this area is changing so quickly, and this time its exciting to be in a position to
We are running a one day workshop focusing on getting to grips with Demand Forecasting on April 30th in London 09.30 – 17.30. The workshop will cover: This will be held in association with Infor EasyRMS and due to the joint partnership in delivery we are able to offer this
We’ll be covering the growth of mobile in the Distribution and Digital Marketing workshop coming up next week in the meantime here’s an infographic from ClickConsult that illustrates Google’s take on the growth of mobile as presented in the recent Google@Manchester conference